UE Germany | Master (M.A.) | Marketing Management

Created by University of Europe Germany Last updated Fri, 02-Dec-2022 English

UE Germany | Master (M.A.) | Marketing Management

Created by University of Europe Germany Last updated Fri, 02-Dec-2022 English

Description

Today's marketers have to think holistically. Their field is becoming increasingly dynamic and complex. To establish a strong brand image, marketing, technology and PR elements must be closely linked. Thus, companies need professionals with excellent analytical and strategic skills in these disciplines.

At the University of Europe for Applied Sciences, we educate you theoretically and practically on how to communicate and how markets, as well as products, are interconnected. This way, you will become a marketing expert that is well-equipped to tackle the demand and challenges of a marketing professional. Case studies, practical projects and internships with top business partners expand your theoretical education into an integrative and future-oriented learning experience. In addition, you have the option to combine your studies with a part-time job, as your lectures take place from Wednesday afternoon to Saturday evening.

Category: Masters

Degree: Master of Arts

Starting Semester

Winter semester: September

Duration: 4 Semesters

Language of instruction: German

Tuition fee:

EU: from 11,988; € yearly
Non-EU: from 13,188 € yearly

Lecture period: Wednesday afternoon until Saturday evening

Credit Points: 120 ECTS

UE Campus

Hamburg
Iserlohn

**There is no guarantee that classroom teaching will be possible throughout the semester due to COVID-19.

Focus of the study

Focus on individual development and a flexible schedule (2.5 - 3.5 days/week)
Practical projects & supervised internship
Teaching by renowned lecturers from the industry, e.g. Tchibo, ZARA, Otto Group

What you'll learn

Whether in an agency or a large company - as a marketing all-rounder you combine the necessary strategic and operative know-how to successfully lead a product or service with analytical and creative thinking skills.

Whether digital marketing, online marketing, social media marketing, customer management, crisis communication or market research: The Master's programme advances the international, interdisciplinary, brand and communication-specific focus of your Bachelor's degree. It comprises four semesters in which you, as a student, are taught all the skills you need for leadership and design tasks in international marketing management.

Career roles:

This master programme enables you to work and land jobs in the fields below:

Strategic Marketing
Online Marketing / Digital Marketing
Performance Marketing
E-Commerce
Brand Management
Product Management
Key Account Management
Retail Management
Sales Management
Marketing and Communication Consulting
Market Research
Customer Relationship Management
PR Consultant
Media Relations Manager
Social Media Manager
Activities in the area of management or board assistance

This Master of Arts (M.A.) allows you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.

Curriculum

Curriculum for this course

4 Lessons

SEMESTER 1

1 Lessons

Corporate positioning and decision processes Customer centric management Extended marketing management skills Internal marketing and culture shaping Entrepreneurial Thinking & Digital Models Contemporary Leadership Culture (Social Skills)

SEMESTER 2

1 Lessons

Dialogical Communication: Influencer, Social & Co. Strategic and digital marketing Data driven marketing topics Sales excellence Comparative cultural studies Interdisciplinary Elective (e.g. IDM or ISEM)

SEMESTER 3

1 Lessons

Capstone Project Advanced Research Methodologies Corporate Social Responsibility & Ethics Business coaching

SEMESTER 4

1 Lessons

Thesis & Colloquium

UE Germany | Master (M.A.) | Marketing Management