Description
From blockchain to virtual reality to artificial intelligence, media and marketing managers are helping to shape future trends. To ensure our students become visionary leaders in these areas, as well as subjects such as big data, Internet of Things, transnational PR, voice marketing, and programmatic advertising, UE has designed a degree that will provide them with expert knowledge that helps them stay ahead of their competitors.
By the time they graduate, our students have the competencies and leadership skills needed to work at an international level. Additionally, they’ll have well-founded interface knowledge in business administration/economics, media, communication, and management competence.
Category: Tech and software bachelors
Degree: Bachelor of Science (BSc)*
*Accreditation in preparation, due to renaming of the study programme.
Original name: Communication & Media Management
Starting semesters
- Winter semester: September
- Summer semester: March
Duration: 6 Semesters (full time)
Language of instruction:
- English (Innovation Hub - Berlin-Potsdam)
- German (Hamburg and Iserlohn)
Tuition fee
- EU applicants: 8,940 € (yearly)
- Non-EU applicants: 11,340 € (yearly)
Internship semester / semester abroad: 5th Semester
Credits: 180 ECTS
*Important note: There is no guarantee that classroom teaching will be possible throughout the semester due to COVID-19.
Campus:
- Innovation Hub (English)
- Hamburg, Iserlohn (German)
Specialisation: eSports Studies
Highlights
- Study in small groups and friendly atmosphere at an international campus with renowned lecturers.
- Selectable specialisations, practical projects, field trips, semester abroad, and internships provide great career opportunities.
What you'll learn
The Digital Media & Marketing degree programme trains students with the aim of combining the creative potential of typical media professions with knowledge of economic conditions and processes, planning ability and business management.
Thus, after completing their Bachelor's degree, they become all-rounders in their field and are able to adapt flexibly to various positions as well as take on a leadership role.
Career roles:
- Brand manager
- Content manager
- Community manager
- Cross media manager
- Innovation manager
- International communication manager
- Online marketing manager
Curriculum
- Media management Management Basics Mathematics and statistics Economics Marketing, sales and CRM Employability: Business English
