Description
Trebas Institute’s Digital Marketing and Social Media program provides students with the necessary skills and experience to become specialists in developing and executing digital marketing strategies.
This newly-created program provides an in-depth understanding of topics such as online advertising and publicity, search engine optimization (SEO), analytics and data-driven decision-making, content development as well as social media strategy and management.
Students will learn how to analyze their clients’ digital marketing needs, provide auditing services to make necessary improvements and design and execute expertly-crafted marketing plans.
They will also be exposed to a number of different types of clients (e.g., businesses, charitable organizations, government agencies, influencers, celebrities, etc.) in order to increase their versatility and chances of success in the job market.
Key facts
Intakes: January, May and September
Duration:
- 360 Hours
- 8 months (30 weeks)
- 2 terms
- Full-time
Evening classes
ACS (Attestation of College Studies)
Program delivered in French or English
Tuition fee:
- Tuition – CAD$ (Domestic): 9,200
- Tuition - CAD$ (International): 9,200
What you'll learn
- Effectively identify clients’ needs and develop the appropriate strategy/marketing plan
- Develop an online public relations campaign with particular emphasis on using various social media platforms
- Manage a client’s social media platforms to increase engagement and stimulate business
- Develop a content strategy and use digital advertising tools to promote this
- Update a client’s website and social media pages when there is a change in branding or new product or service launch
- Understand and interpret digital metrics
- Plan, execute, and analyze the results of digital advertising campaigns (using all of the essential platforms such as Google Ads and Facebook for Business)
- Identify new online business opportunities
Career roles:
- Digital advertising specialist
- Digital publicist
- Digital strategy consultant
- Marketing coordinator
- Marketing director
- Media coordinator
- Online public relations officer
- Social media consultant
- Social media consultant
- Social media manager
Curriculum
- • Communication Plan- 45h • Digital Marketing Concepts- 45h • Public Relations and social media- 45h • Advertising and Multimedia Content- 45h
