Description
The rise of social media and digital marketing strategies have allowed many businesses to excel in building an online presence. Learn how to utilise these techniques to develop a brand and drive organic traffic to your company website with the BSc (Hons) Digital Marketing and social media, delivered in partnership with University for the Creative Arts (UCA).
You’ll have the option to choose between a three or four-year programme. The four-year international route programme includes a foundation year which will introduce you to the fundamentals of creative business and management whilst preparing you to use the English language in academic work.
Delivery: On-campus
Location: BSBI Hamburg Campus
Duration: 3 years / 4 years (International Route)
2022 & 2023 Intakes: October
Campus: Berlin, Germany
Awarded by: University for the Creative Arts
Tuition fee:
2022 INTAKES
- International students Price: €9,000/year
- EU students Price: €7,000/year
2023 INTAKES
- International students Price: €9,450/year
- EU students Price: €7,000/year
Save up to 50% reduction on your fees via our High Achiever scholarship scheme.
Terms and conditions apply. Find out more here.
Credits: 120 UK credits per year (equivalent to 60 ECTS per year)
You will study up to four days per week, in smaller class sizes and more frequent sessions. Teaching takes place Monday to Saturdays, during morning, afternoon, or evening sessions.
What you'll learn
Knowledge
- Understand how the specific features of digital marketing and social media work together to inform strategy and operations in a range of creative business contexts
- Discuss and apply coherent and detailed knowledge of digital marketing and social media within the creative industries
- Debate current professional opinion and research about digital marketing and social media and changes that may affect its development in the near or mid-term future
Application
- Use in-depth information to analyse complex problems and suggest creative (sometimes original) solutions appropriate to professional practice in digital marketing and social media
- Manage financial, operations, innovations and people management to identify and respond to changing briefs in a range of creative industries contexts
- Evaluate critical arguments and information (that may be incomplete) to frame appropriate questions and make judgements regarding solutions to problems related to digital marketing and social media
- Apply a range of methods and techniques to review, consolidate, and extend their knowledge, skills and attitudes to support decision-making regarding digital marketing and social media
Skills
- Initiate and carry out projects - exercising initiative and personal responsibility - to enable creative industries’ businesses to achieve defined strategic marketing goals
- Apply high-quality creative, design, software and hardware skills to create compelling, professional communications to both specialist and non-specialist audiences
- Plan and manage their own ongoing professional development making appropriate use of professional opportunities, networks, publications and research sources
Curriculum
- 1. Introduction to Creative Business and Management 2. English for Academic Purposes, Research and Study Skills 3. Marketing, Communication and Branding 4. Creative Business Project 5. Introduction to the German language
