UE Germany | Bachelor (B.Sc.) | Digital Media & Marketing

Become a digital pioneer and help shape the future with a degree in Digital Media & Marketing.... Become a digital pioneer and help shape the future with a degree in Digital Media & Marketing.

Created by created by University of Europe Germany last updated Sat, 16-Jul-2022  English
₹ 2839110

This course includes:

    • image 6 section
    • image 6 lessons
    • image full lifetime access
    • image Certificate of completion

Get Free certificate along with the course

Note : The above certificate is for reference, actual certificate will be available post completion of the course.

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From blockchain to virtual reality to artificial intelligence, media and marketing managers are helping to shape future trends. To ensure our students become visionary leaders in these areas, as well as subjects such as big data, Internet of Things, transnational PR, voice marketing, and programmatic advertising, UE has designed a degree that will provide them with expert knowledge that helps them stay ahead of their competitors.

By the time they graduate, our students have the competencies and leadership skills needed to work at an international level. Additionally, they’ll have well-founded interface knowledge in business administration/economics, media, communication, and management competence.

Category: Tech and software bachelors

Degree: Bachelor of Science (BSc)*

*Accreditation in preparation, due to renaming of the study programme.

Original name: Communication & Media Management

Starting semesters

  • Winter semester: September
  • Summer semester: March

Duration: 6 Semesters (full time)

Language of instruction:

  • English (Innovation Hub - Berlin-Potsdam)
  • German (Hamburg and Iserlohn)

Tuition fee

  • EU applicants: 8,940 € (yearly)
  • Non-EU applicants: 11,340 € (yearly)

Internship semester / semester abroad: 5th Semester

Credits: 180 ECTS

*Important note: There is no guarantee that classroom teaching will be possible throughout the semester due to COVID-19.


  • Innovation Hub (English)


  • Hamburg, Iserlohn (German)

Specialisation: eSports Studies


  • Study in small groups and friendly atmosphere at an international campus with renowned lecturers.
  • Selectable specialisations, practical projects, field trips, semester abroad, and internships provide great career opportunities.

The Digital Media & Marketing degree programme trains students with the aim of combining the creative potential of typical media professions with knowledge of economic conditions and processes, planning ability and business management.

Thus, after completing their Bachelor's degree, they become all-rounders in their field and are able to adapt flexibly to various positions as well as take on a leadership role.

Career roles:

  • Brand manager
  • Content manager
  • Community manager
  • Cross media manager
  • Innovation manager
  • International communication manager
  • Online marketing manager
curriculum for this course
6 lessons
1 lessons
  • Media management Management Basics Mathematics and statistics Economics Marketing, sales and CRM Employability: Business English
  • Strategic value creation Human resources and Organization Quantitative and qualitative Method Financial accounting and reporting Digital media and communication Employability: Soft skills
  • Content production Law Applied research project Controlling and cost management Digital transformation Employability: Agile and creative methods
  • Experimental media Media production management Reputation management and crisis communication Digital enterprise Finance Digital work/Lab
  • Internship abroad Internship semester
  • Practical Experience Internship Final thesis Bachelor Thesis Kolloquium Bachelor Thesis

You can apply a year in advance for your desired starting semester. To qualify for our Bachelor in Science programmes at University of Europe for Applied Sciences (UE), you must meet the following requirements:

  1. Fill in the online application form
  2. Certified copy of your high school diploma or equivalent occupational certificate, including an internship
  3. Entrance examination
  4. Attend the personal interview online (e.g., via Skype)
  5. Good English language skills
about the instructor
  • 48 courses
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University of Europe for Applied Sciences (UE) is member of Global University Systems.
It stands for future-oriented skills development and practice-based, interdisciplinary teaching methods at the highest international standards at its locations in Iserlohn (North Rhine- Westphalia), Berlin, Hamburg and Innovation Hub.
The university is accredited by the German Council of Science and Humanities and the programmes are accredited by FIBAA and the Central Evaluation and Accreditation Agency (ZevA).
93% of students found a job within 12 months after graduation. Three of five students say that the international focus at UE helped them in the job market.

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