Amity | Master of Arts - Journalism & Mass Communication

Created by Amity University Last updated Mon, 05-Dec-2022 English

Amity | Master of Arts - Journalism & Mass Communication

Created by Amity University Last updated Mon, 05-Dec-2022 English

Description

It is designed to meet the changing needs of working professionals, it covers important trends and concepts of:

Advertising

Electronic communication

Print media,

News writing,

Public relations and corporate communication,

Event management, reporting and writing,

Audio–visual communication, and

Cyber journalism.

This programme will prepare the learner to understand media ethics and acquire leadership positions in media houses

What you'll learn

SEMESTER 1

 Mass Communication Theory and Practice

 Writing Analysis for Print

 Visualization and Media Design

 Photography Concepts and Practice

 Professional communication

SEMESTER 2

 Marketing Management

 Development Communication:Theory and Practice

 Media Ethics Laws and Governance

 Investigative Journalism

 Cognitive Analytics & Social Skills for Professional

SEMESTER 3

 Media Research and Application

 New Media and Digital Technology

 Advertising and Promotions

 Public Relations and Events

 Data Journalism

 Financial Journalism

 Basics of Video Editing

 Professional Ethics

SEMESTER 4

 Dissertation

 Media, CSR and Sustainable development

 Digital Marketing

 Political Communication

 Gender, Human Rights and Media

Learning Efforts : 12/15 hrs a week | Duration - 3 Years | Credits - 126

Curriculum

Curriculum for this course

4 Lessons

SEMESTER 1

1 Lessons

 Mass Communication Theory and Practice  Writing Analysis for Print  Visualization and Media Design  Photography Concepts and Practice  Professional communication

SEMESTER 2

1 Lessons

 Marketing Management  Development Communication:Theory and Practice  Media Ethics Laws and Governance  Investigative Journalism  Cognitive Analytics & Social Skills for Professional

SEMESTER 3

1 Lessons

 Media Research and Application  New Media and Digital Technology  Advertising and Promotions  Public Relations and Events  Data Journalism  Financial Journalism  Basics of Video Editing  Professional Ethics

SEMESTER 4

1 Lessons

 Dissertation  Media, CSR and Sustainable development  Digital Marketing  Political Communication  Gender, Human Rights and Media

Amity | Master of Arts - Journalism & Mass Communication